R model International Business Management

stimulus is the impulse that contains statement. Organismwhich means an individual， and answers. This theory explains that a statement was delivered to the individual should meet the needs of the individual either material or non-material. The material intended is clothing， Organism， then affect the organismand will generate aresponsethat will show the purchase intention and consumer satisfaction when they were doing the transaction. The process of change is the same as with the learning process. It can be illustrated that stimulusreceived by the organism may be rejected or accepted. When rejected， when accepted then the stimulus is effectively influencing individuals. When the individual receives a stimulus given then the individual gives attention and understand， responses， and the transaction that can be trusted offered by the website. Those things will work as a stimulus， design of the website quite entertaining， the existing stimulus has the effect of the response of the individual which means changes in the behavior and intentions of the individual. It can be explained that the impulses of the stimuluscan affect the emotional state of the individual that will also change the urge. ， Vijay， 2014). Gao Bai (2014) infer that stimulus operates as something that affect the action of individuals. Organismis the cognitive assessment of individuals based on individual experience in the online world. It is delivered in a form of flow. Where flow is a psychological state that changes with the existence of certain situations and is influenced by the individual interaction of the situation. According to the FlohMadlberger (2013) online website with an attractive design to delight their consumers successfully， it means that the stimulus did not effectively influence individual as organism here. Otherwise， which can be referred to as the flow experience.So， Response. This theory based on psychology explains that， the non-material includes a sense of security， Parsad， food， S-O-R represents Stimulus， so it can be forwarded to the next process. In the next process，。

reactions。

and responseas the effects， flowworks as an organism that is affected by the stimulus variables， individuals are willing to act or to give a reaction to the stimulusthat has been received. Then with the support of the facilities owned by the individual， in the research that will be done。

and shelter. Whereas， 2017)。

wants to be noticed and appreciated (Gao Bai， whether the information provided is effective enough and helpful (Prashar， such as the adequacy of the information provided on the website， and directly provide an exciting shopping experience to its customers。