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with scientists and within BASF Verbund. In short， “We create chemistry” represents the core of our company and of the BASF brand. Together， we use only the form shown here. This prohibits as well any kind of animation of the logo or of its components. ， the lettering “BASF”， With the four letters “BASF” we show our pride in our tradition and in our strengths. The two reverse mirror-image square shapes of the square components are an additional symbol of partnership and intelligent solutions. The claim refers to innovation and cooperation: We develop solutions with others – with customers， the square components and our claim “We create chemistry” form an inseparable unit. We use the claim in English all over the world. It is part of the logo and is never translated. We communicate our strong brand in the same manner in all media. For that reason，。