长江商学院市场营销学副教授李洋

Yang Li， 2021 China Brands Group: Commercialization of an IP Branding Platform。

2025 Emotional Value as a Growth Engine: The Brand Breakthrough of Hope Water， 2025 A National Treasure Reinvented: Pien Tze Huangs Cross-Industry Exploration， 2026 When Bayesian Nonparametrics Meets Graph Neural Networks: An Indian Buffet Process Approach to Hypergraph Learning， 2022 How to Create A New Ready-to-Eat Category? The Source of Entrepreneurship and The Secret Growth of XiaoXianDun，。

2025 Thinking Big in Small Markets: Jack Sewing Machines Path to Global Expansion。

2024 CASES Beyond Star Ratings: H World Groups Reinvention of Classic Western Hotel Brands， Khaled Boughanmi and Michelle Lu， Fuzzy vs. Transparent Digital Upgrade of Chinese Brands Going Overseas beyond Walled Garden， 2026 A Graph Model of NFT Networks， 2024 Dynamic Triggering Effects for Online Contents: A Bayesian Nonparametric Approach， 2026 Dreame Technology: Technology Anchoring， 2022 Coarse vs. Meticulous， 2023 How to Use Tiktok for Branding? Fredas Marketing Options on Tiktok， and Global Co-Creation， 2026 From B2B to Broader Recognition: Qualcomms Brand-Building Journey， Bob Rombach， Organizational Reprogramming， 2018 Haier: Customer-Driven Digital Transformation， 2024 Exploring How Langjiu Builds Brand Momentum， Yang Li。

Jinnan Huang and Jiapeng Liu。

Yue Lu and Yang Li， Yang Li， 2025 Navigating Cycles: Business Transformation and Marketing Reinvention in a B2B Channel Distributor， Yang Li and Gui Liberali。

2026 Customer Information Value， Yang Li and Jonathan Z. Zhang， 2026 Say You or Say Me: How Pronoun Use Influences the Helpfulness of Customer Reviews。

2016 ， Working Papers Ethical Bandits。